Profit Playbook: Pokiddo's 800㎡ Indoor Franchise Hub Thriving in Ruian

I. Project Overview

Project Name: Ruian Pocket House Vitality Space

Project Address: 3rd Floor, Ruian Ruili Bund Plaza, Wenzhou

Project Area: 800㎡

Project Floor Height: 6.2m from board to board in the highest area, 3.5m in the lowest area

2. Project Background

In the prosperous territory of Ruian City, Wenzhou City, Ruili Bund Life Plaza once stood proudly in the new city center as the first multifunctional business complex in Ruian. This landmark carrying the glory of the city's commerce has now encountered the dual challenges of cold investment and sharp decline in passenger flow in the wave of emerging commercial entities. The former prosperity is facing an unprecedented impact.

Located in the square, Ruian Pokiddo Vitality Space was formerly a children's experience hall with a space theme as its selling point. However, this experience hall, which was once highly expected, has fallen into a dilemma of weak revenue. In-depth analysis of the reasons behind it shows that on the one hand, the overall passenger flow of the mall has continued to be sluggish, just like water without a source that cannot support the development of the business format; on the other hand, the single content design of the experience hall, and the limited playability make it difficult for parent-child customers to form repurchase stickiness, resulting in a cold store.

Just when the investor Mr. Du was at a loss for the development of the project, he found a professional indoor park brand-Pokiddo through the matchmaking of industry veterans. With his keen insight into market trends and rich experience in business operations, Mr. Du resolutely decided to initiate a strategic transformation-to fully transform the original space-themed children's experience hall into the Pokiddo Vitality Space, and packaged the program planning and design, environmental design and decoration, and the installation of indoor park equipment to our team.

This reborn transformation project finally delivered an impressive answer. The newly unveiled Pokiddo Vitality Space, with its dynamic and interesting sports scene design, quickly became a new landmark for local parent-child families to check in. The colorful trampoline area, thrilling slides, and creative digital interactive equipment not only immerse children in joy, but also allow parents to find an ideal place for education and entertainment. The daily passenger flow continues to rise, and the venue is full of laughter.

More strategically, the park has formed a subtle business linkage with the outdoor panda parent-child park owned by Mr. Du. Build a "one-stop parent-child entertainment ecosystem": the natural exploration elements of the panda parent-child park attract outdoor leisure customers, while the dynamic experience of the pocket house vitality space retains indoor consumer traffic. The two achieve two-way drainage through strategies such as mutual membership system and joint promotion of activity packages, forming a commercial efficiency of 1+1 far greater than 2.

III.Project Planning and Design

[Project General Plan]

Ruian Pokiddo Vitality Space has an exquisite layout of 800 square meters, building a diversified experience field integrating 20+ recreational functions. Here, scenes such as dynamic sports, competitive challenges, exploration and birthday parties are organically integrated to create an ideal space for parent-child interaction of all ages.

The sports and recreation project matrix in the venue is full of highlights: there are classic dynamic facilities such as trampolines, foam pit, battle beam, artistic rock climbing, sky stepper, zip lines, etc., as well as immersive exploration scenes such as cypress sand pools, theme castles, crazy slides, and ocean ball pools. At the same time, the addition of innovative projects such as expansion and breakthroughs, full dance, building block kingdom and traffic town allows children of different ages to find exclusive fun and achieve a full range of experience coverage from physical release to intellectual development.

The entire functional planning is based on the core concept of "combining movement and stillness, and combining education with entertainment". It not only retains the fun genes of traditional children's parks, but also enhances the depth of parent-child interaction through a diversified project portfolio, providing solid business support for the empowerment of shopping mall traffic and project profitability.

[Project design renderings]

Pokiddo has built a complete and mature brand visual identification and IP ecosystem. This golden business empowerment system is becoming the core weapon to break through the red ocean of the market. From equipment painting to space soft decoration, from visual symbols to scene narratives, the unified bright and vibrant style not only creates a memorable happy venue, but also forms a strong brand recognition through standardized visual language, allowing the venue to attract customers like a magnet in the business districThe operation of contemporary theme parks has long surpassed the era of simple equipment stacking, and thematic narratives and IP emotional connections are becoming new competitive commanding heights. We are well aware of the needs of Z-generation families for immersive experience, deeply integrate original IP images into space design, connect each play scene through story lines, and let children complete emotional resonance with IP characters in interaction. This three-dimensional construction model of "scene + IP + emotion" can effectively improve the efficiency of drainage and the repurchase rate of old customers.

For investors who have not yet established their own brands, we recommend directly joining the Pokiddo brand. Without the time and effort of incubating their own brands, you can enjoy the brand potential verified by the global market. The Pokiddo brand has formed a commercial layout in many countries and regions around the world, and has accumulated considerable popularity and influence among customers.

[Pokiddo brand VIS/IP brand image application]

IV.Project construction implementation

From scheme planning and design to equipment installation and delivery, to environmental decoration, the Pokiddo team carried out one-stop construction, and the entire process was completed in just 5 weeks. In order to open during the May Day holiday, our team designed and constructed an integrated model, and the functional planning and space design teams were carried out simultaneously. The project team adopted the "peak-shifting construction method": the decoration team carried out wall painting and soft furnishings during the day shift, and the equipment installation team carried out frame installation during the night shift. Through peak-shifting construction scheduling of different types of operations, multiple construction teams worked together, and coordinated project progress meetings to deal with cross-construction conflicts, the equipment installation and delivery were finally completed 3 days ahead of schedule.

[Construction Process]

Pokiddo uses its own equipment delivery acceptance standards and requirements to build a closed loop of quality control throughout the entire process:

Golden Four-Dimensional Self-Inspection: The project manager leads the technical team to conduct four-dimensional acceptance of each equipment based on the "Project Self-Inspection Form" in terms of strength (static load test), safety (fall protection simulation), playability (ergonomic experience), and craftsmanship (joint precision detection). On average, a single project passes more than 10 indicators inspections;

Visual Safety Guidance: Customize illustrated "Safety Rules" and "Entry Safety Instructions" for each project, with diagrams and videos from player height/weight restrictions to action specifications, and play them at the entrance;

Systematic Training: Carry out systematic training covering functional gameplay explanations, equipment operation specifications (including emergency drills), and daily maintenance standards. The operation and maintenance team must pass the practical assessment before they can take up their posts;

Two-way confirmation mechanism: After the full-process simulation acceptance of the equipment operation, both parties sign the "Project Acceptance Confirmation Form" containing multiple core terms to complete the professional handover from construction to operation.

This full-chain service model that embeds extremely strict inspection and acceptance standards into the indoor park scene makes each device not only a play carrier, but also a safe work of art that can stand the test of time.

V. Real shots of the project venues

[Theme Soft Play+Crazy Slide]

[Zipline]

[Artistic rock climbing]

[Sky stepper]

[Interactive Tap Fun+Trampoline+Spider Wall]

[Foam Pit]

[Ball Pool]

Today, Rui'an Pokiddo Vitality Space has not only doubled the project's profits in a short period of time, but also injected new vitality into Ruili Bund Life Plaza with its strong passenger flow attraction. The supporting formats such as catering and retail in the mall have taken advantage of the opportunity to welcome the increase in passenger flow, and the overall business atmosphere has been revitalized, successfully realizing a gorgeous transformation from a business dilemma to a regional business engine. This case vividly illustrates that in the current fierce commercial competition, accurate format positioning, professional transformation and upgrading, and innovative joint operation are the core codes to break through the dilemma and activate commercial value.

X. About Pokiddo

As a well-known sports park equipment manufacturer and chamber music franchise brand in China, Pokiddo focuses on one-stop commercial park construction services. Currently, Pokiddo has built more than 1,000 venues around the world and has rich practical experience in venue planning and design, equipment manufacturing, venue decoration and installation delivery, and venue operation and management. Pokiddo adheres to the business logic of "profiting for customers' venues" and uses the "one-stop worry-free and labor-saving" service principle to provide the fastest and most efficient service for customers' commercial park profits.

Sara Yi (Regional Manager)

Mobile/WeChat/WhatsApp：0086- 19057361615

Emile: sales02@pokiddo.cn

Address: Wenzhou,Zhejinag,China