Detailed Implementation Methods of Differentiated Pricing Strategy for Trampoline Park

Differentiated pricing strategy is a method of setting different prices for products or services based on various factors. In indoor trampoline parks, it can be implemented specifically in the following ways:

Time-based Differentiated Pricing

Weekday Pricing: From Monday to Friday, as the passenger flow is relatively small, set lower prices to attract people such as students and office workers who have leisure time. For example, the admission fee during weekdays can be 30% - 50% lower than that on weekends.

Peak and Off-Peak Hour Pricing: Divide a day into different periods, such as morning, afternoon, and evening. Evening and weekends are usually peak hours for people's leisure and entertainment, and the prices can be higher; while the prices during off-peak hours such as morning are lower. For instance, the price from 7 p.m. to 9 p.m. can be 20% - 30% higher than that from 10 a.m. to 12 p.m.

Differentiated Pricing Based on Customer Groups

Children and Adults Pricing: Children have relatively lower consumption capacity, and a relatively lower price can be set to attract family customers. For example, the ticket price for children can be 70% of that for adults.

Students and Ordinary Customers Pricing: Offer preferential prices for students, who need to show valid student IDs. The student ticket price can be 10% - 15% lower than the ordinary ticket price.

Group Pricing: Provide certain discounts for group customers, such as school-organized activities and company team-building. For example, when the group size exceeds 10 people, each person can enjoy a 20% discount.

Differentiated Pricing Based on Service Contents

Basic Package and Premium Package: Provide a basic admission and play package with a relatively reasonable price; at the same time, launch a premium package including professional coaching guidance, exclusive area usage, etc., with a relatively higher price. 

The price of the premium package may be 1.5 times that of the basic package.Additional Service Pricing: For additional services, such as locker rentals, anti-slip socks sales, catering services, etc., set separate prices. For example, the locker rental is 5 yuan each time, and the anti-slip socks are 10 yuan per pair.

Differentiated Pricing Based on Venue and Facilities

Different Area Pricing: Divide the trampoline park into different areas, such as the ordinary trampoline area, professional trampoline area, challenge area, etc. The professional and challenge areas, due to more complex facilities and higher difficulty, can have higher prices than the ordinary areas. For example, the price per hour in the ordinary trampoline area is 30 yuan, and that in the professional trampoline area is 50 yuan.

Special Facility Pricing: Set a higher usage price for some unique facilities, such as the high-altitude zip line and rock climbing wall. Suppose the usage fee for the high-altitude zip line is 20 yuan each time.

When implementing the differentiated pricing strategy, it is necessary to clearly convey the reasons for the price differences to consumers, ensure that the pricing is fair and reasonable, and avoid causing dissatisfaction among consumers. At the same time, it is necessary to continuously adjust and optimize the pricing strategy based on market feedback and operating data to achieve a balance between maximizing revenue and customer satisfaction.