The Golden Operating Keys for Quick Capital Recovery and Enhancing Member Stickiness in Indoor Sports Parks - Membership Card Types

The forms of membership cards are diverse to adapt to different usage scenarios and customer needs. We have two main types of membership cards: physical cards and virtual cards.

Physical membership cards are a traditional and commemorative choice. They are not only suitable for giving as gifts but also bring a sense of belonging and identity to the cardholders. The tangible nature of physical cards makes them items that customers cherish and display, enhancing customers' identification with the brand. At the same time, for the store itself, it can also bring high-value publicity and promotion for brand dissemination.

Virtual membership cards are a modern and efficient choice. They include various authentication forms such as chip cards, mobile phone numbers, WeChat membership, mobile phone numbers, ID cards, faces, fingerprints, etc., and have been widely used in the operation of our indoor parks. The advantage of virtual membership cards lies in their convenience - customers can easily log in, query and bind online through convenient virtual methods without the need to carry a physical card, without worrying about the physical wear and tear of the card. In addition, virtual cards also support instant updates and push the latest offers, providing customers with a more personalized service experience. In terms of the experience, this method has become the preferred choice for more than 90% of stores.

Next, let's delve into the various types of membership cards actually promoted and operated in our indoor park stores.

According to different time lengths, we offer annual cards, quarterly cards and monthly cards to meet the needs of customers in different time periods. In addition, we also have single-entry cards and recharge cards. These card types provide customers with more flexibility and convenience. Single-entry cards are suitable for occasional visitors, while recharge cards provide a prepaid method for frequent customers, enabling them to enjoy more discounts and services.

The core advantage of time-based cards lies in its unique marketing model, similar to the membership card system of gyms. Firstly, time-based cards require real-name registration and face recognition authentication to ensure the uniqueness of each card. Secondly, our park improves customer stickiness by selling time-based cards. Because cardholders may visit more frequently, thereby increasing the opportunity for secondary sales. In addition, we don't have to worry too much that cardholders will visit every day. According to historical data analysis, the average number of visits by customers holding annual cards is approximately ten to sixteen times. Therefore, during the introduction, we need to provide in-depth and detailed explanations so that customers can understand the value of time-based cards. At the same time, users of time-based cards are also an important part of the long-term customer flow of the store. According to the different time lengths of the validity period of use, we distinguish annual cards, quarterly cards and monthly cards to meet the needs of customers in different time periods.

Annual Card: As our most attractive product, it is very suitable to be the main product in a relatively large sports complex, used to lock the long-term and stable customer flow around, and at the same time, the annual card provides cardholders with unlimited entry opportunities throughout the year. This long-term membership system can not only guarantee continuous customer flow but also provide a stable cash flow for your investment.

Advantage: The annual card is the core product of large complexes, which can attract and retain long-term and stable customer flow in the surrounding area.

Quarterly Card: The flexibility of the quarterly card is particularly suitable for customers who are hesitant about long-term commitments. It can not only meet the needs of seasonal visits, such as frequent play during holidays or specific seasons, but also bring stable quarterly revenue to the park. In addition, the quarterly card can also be used as a trial experience to allow new customers to experience the full range of services of the park before deciding on a longer-term membership relationship.

Advantage: The quarterly card attracts hesitant customers with its flexibility, meets seasonal play needs, and promotes stable quarterly revenue through trial experiences.

Monthly Card: The monthly card is a flexible and convenient short-term membership service we provide to customers. It allows cardholders to enjoy unlimited indoor park play within one month without worrying about additional fees. This card type is particularly suitable for customers who like to visit the park frequently and those new customers who want to experience all the projects of the park in a short period of time. For newly opened stores, the monthly card is an extremely attractive marketing tool. It can not only help quickly accumulate the initial customer group but also attract more potential customers through word-of-mouth. In addition, the monthly card also provides a stable source of income for the park, even in the off-season.

Advantage: It is an ideal strategy for attracting customers in the off-season and maintaining performance, providing customers with flexible short-term visits, stimulating consumption and maintaining store vitality.

The single-entry card is a flexible and economical pay-as-you-go option designed for customers. It allows customers to purchase a certain number of admission tickets according to their personal needs without a long-term commitment. It is suitable for both occasional visitors and new customers. The single-entry card is designed for customers with different needs and is very suitable for occasional visitors. Compared with a single ticket, the single-entry card provides more flexibility and convenience. For example, if the park offers a variety of different activities, such as go-karting, sports areas and children's play areas, the single-entry card can allow visitors to choose different areas or activities according to their interests. In this way, the park can attract a wider customer base through diversified ticketing options, rather than relying solely on a single admission ticket. The diversity of single-entry cards also helps to improve the satisfaction of visitors because they can plan their play according to their time and interests, thereby enhancing the overall play experience.

Advantage: Provides flexibility for pay-as-you-go, suitable for occasional visitors and new customers, without long-term commitment, and is economical.

Our recharge cards offer a rich variety of consumption options, aiming to bring greater economic value to customers and enhance their loyalty to the indoor park brand. Customers can recharge flexibly according to their personal consumption habits and budget, use the recharge card to purchase tickets for various stores at any time, and support multi-person sharing, ensuring cost-effectiveness. The flexibility of this personalized service makes the recharge card the core of our marketing strategy, suitable for stores of all sizes and meeting the needs of customers for different numbers of times and amounts of choices.

Advantage: Enhances customer loyalty to the brand by providing personalized and flexible recharge options and becomes the core marketing strategy suitable for stores of all sizes.